Journalism-trained marketer and writer with experience across B2B SaaS, fintech, MarTech, and regulated markets. I build content, growth systems, and customer journeys that connect clarity to measurable business outcomes.
Three projects, three different environments, one recurring job: find the real point of friction and make the system work better.
Built and ran a vertical B2B content program for a regulated cannabis marketplace, translating research, product information, and market complexity into useful content for buyers, customers, and sales teams.
Diagnosed a conversion-architecture problem across a credibility-rich education website, then turned the findings into a prioritized implementation and QA plan.
Owned the marketing function across B2B and B2C at an early-stage fintech, spanning brand, GTM, acquisition, lifecycle, content, partner growth, analytics, and conversion.
The work usually crosses functions. That is the point.
Turning complex products, markets, and research into clear, useful content for buyers, customers, and sales teams.
Connecting acquisition, activation, messaging, and measurement so marketing changes business outcomes rather than simply producing activity.
Finding the actual bottleneck inside a customer journey, website, or workflow and turning it into a practical sequence of fixes.
Working comfortably where the product, audience, market, or compliance environment requires more judgment than generic marketing.
Using AI to accelerate research, synthesis, prototyping, and operations while keeping factual judgment, point of view, and final output human-owned.
I started in journalism, moved into B2B content and marketing, then into broader growth and marketing leadership.
Learn something complex quickly → find where people are getting lost → make it clearer → connect that clarity to an outcome.
That pattern has carried across SaaS, MarTech, regulated cannabis, fintech, education, and more recent AI-assisted systems work.I’m most useful when the problem is bigger than “write some copy.”
That can mean content and growth strategy, technical or product storytelling, lifecycle and conversion, marketing systems, AI-assisted workflows, or work inside complicated and regulated markets. I’m especially interested in teams that value clear thinking, hands-on execution, curiosity about the product, and measurable impact.