Melt ICE is an awareness-first advocacy campaign focused on reducing public avoidance around U.S. immigration enforcement. I lead the project end to end, including concept, messaging, visual design, site build, and distribution. The goal is to share clear and practical information about what to do if someone witnesses ICE detaining a person.​

 

The campaign translates existing legal and activist guidance into accessible, action-oriented resources and distributes them through organic channels and physical public placements. This approach has reached over 1,200 site visitors from a near-zero baseline and demonstrates that people will intentionally engage with a politically explicit message when it is clear and direct.​

 

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