Frank Koran is a watercolor artist based in New York. He asked me to assist with increasing the engagement and number of followers on his Instagram page, @Darjarri. I created and managed the visual content on his page from May to September 2018.

I developed a new strategy showcasing his pieces in a series of multimedia posts, culminating with a final image of the finished artwork. This organic content marketing strategy led to a 191 percent increase in comments and a 253 percent increase in likes per post.  His page also saw a 200 percent increase in follower growth while I was in charge of the creative content.