At LeafLink, I developed and executed a content marketing program that drove over $2.5M in ARR in 2022.

 

The cannabis wholesale marketplace required vertical-specific content for different stakeholders - cultivators, manufacturers, distributors, and retailers - each with unique needs and compliance considerations.

 

I partnered closely with sales to refine messaging and create assets that moved enterprise prospects through the funnel, while growing organic blog traffic by 55% in page views and 53% in unique visitors.