• Led content marketing and social strategy across the organization. Owned and executed B2B marketing strategies that generated significant growth, including a 66% increase in new followers, a 90% increase in impressions, a 70% increase in reactions and a 90% increase in clicks on LinkedIn from Q4 2019 to Q1 2020

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• Collaborated with internal and external partners to create product and industry-focused B2B marketing collateral including case studies, customer testimonials, product sheets, blog posts, web pages, webinars, whitepapers, infographics, digital advertisements, social graphics and videos

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• Tracked and reported key content marketing metrics for data-driven strategy and content optimization, marketing planning and business reporting to key internal stakeholders

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