INTERNET ROI / CONTENT MARKETING + VIRAL MEDIA
I began writing viral news and entertainment articles for Internet ROI in early 2015. These generated hundreds of thousands of likes and shares on the AWM Facebook page. I was hired one year later to produce videos and assist with social media management in a full-time capacity.
The dozens of viral recipe videos I shot and edited generated millions of organic video views, likes, comments, and shares in the process. After social video emerged as a major factor on Facebook, I spearheaded a strategy transforming viral articles into engaging, short-form videos.
In total, I produced and edited over 1,500 of these pieces during my time with Internet ROI, individually generating over 1 billion views, over $1.5 million in direct advertising revenue and hundreds of thousands of organic Facebook likes.